Browsing Journal by Title
Now showing items 1-20 of 148
-
Administrasi Surat Menyurat Bagi Umkm Komunitas Kendal Gede Kreatif Kelurahan Sukagalih Kecamatan Sukajadi Kota Bandung
(P3M STIE Ekuitas, 12/28/2016)Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu pilar perekonomian nasional yang masih membutuhkan pembinaan secara terus menerus dalam berbagai aspek. Salah satu aspek yang saat ini masih menjadi kendala kemajuan ... -
Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild
(Fakultas Ekonomi, Universitas Airlangga, 12/27/2016)The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing ... -
Analisa Kualitas Pelayanan Pada Pelanggan PT. Titipan Kilat Jalur Nugraha Ekakurir (JNE) Cabang Batununggal
(STIE Ekuitas, 5/14/2016)Service quality is one of the success key and the basis for building the success and profits for companies in any field. The transition era of the needs of the quantity on the need to make the quality of the company is ... -
Analisis Ekuitas Merek Wisata Kuliner berdasarkan Perspektif Wisatawan dan Pengaruhnya dalam Meningkatkan Nilai Pelanggan
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)Bandung is the capital of West Java province which experienced very good economic growth. One of the factors that influence the growth of the economy is with the development in the rapidly growing tourism sector. The city ... -
Analisis Experiential Marketing Terhadap Brand Image Serta Dampaknya Pada Tourist Satisfaction Di Kota Bandung
(Fakultas Ekonomi dan Bisnis, UNISBA, 1/12/2017)Today, there are the cities in the world trying to make the cities more beautiful and develop the tourism side to be able to reach the tourism market, because of the income tourism sector is so potential. Not only the ... -
Analisis Group Reference dalam Atribut Produk pada Keputusan Pembelian
(STIE Ekuitas, 5/27/2017)Currently the complexity of the needs and desires of consumers causes producers must innovate in implementing marketing strategies. Influence the purchasing decision of a community also has the potential for someone ... -
Analisis Kesenjangan Kualitas Pelayanan dan Kepuasan Mahasiswa Politeknik Perdana Mandiri dan STIEB Perdana Mandiri Purwakarta
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)The turnover rate of students is one of indicator of dissatisfaction. This is indicated by the number of students lost during learning process. According to data from academic division of STIEB Perdana Mandiri dan Politeknik ... -
Analisis Kualitas Layanan e-Commerce dan Dampaknya pada Loyalitas Pelanggan
(STIE Ekuitas, 12/27/2016)The development of information technology is so rapid, including the Internet which have a major impact for all aspects, including the development of business and marketing, it can be seen from the number of Internet users ... -
Analisis Pelaksanaan Rekrutmen & Seleksi Karyawan di Grand Royal Panghegar Hotel & Convention
(STIE Ekuitas, 12/27/2016)Human existence as a major factor in a services production process. This can be seen in the sector business hospitality and tourism industry (HTI). The human factor as the major spearhead in the process of giving a service ... -
Analisis Pengaruh Kurs, Jenis Industri, dan Basic Earning Power (BEP) Terhadap Terjadinya Fenomena Underpricing Pada Bursa Efek Indonesia Periode 2008 – 2014
(STIE Ekuitas, 12/27/2016)are financing alternatives, one of which is to conduct an IPO or Initial Public Offering (IPO). When a company do IPO, underpricing occurs often indicated by a positive initial return. This research aims to analyze the ... -
Analisis Pengaruh Penerapan E-Commerce dan Kualitas Pelayanan Terhadap Kepuasan Konsumen
(STIE Ekuitas, 5/27/2017)The opportunity of online market to grow is still huge considering that internet users especially online market users in Indonesia increase about 24 percents of internet users in Indonesia. This study aimed to acknowledge ... -
Analisis Perbandingan Financial Distress pada PT. Bank Pembangunan Daerah Jawa Barat & Banten, TBK (Bank BJB) dan PT. Bank Pembangunan Daerah Jawa Timur, Tbk. (Bank Jatim) menggunakan Model Altman Z-Score dan Grover G-Score
(STIE Ekuitas, 12/18/2018)The Bank is a form of financial institution that is a milestone in the Indonesian economy. Regional Development Bank (BPD) as one of the public banks whose share ownership is owned by the Provincial Government in various ... -
Analisis Perbandingan mengenai e-Commerce berdasarkan persepsi Online User dan Online Shopper (Survey pada pelanggan e-Commerce di Jawa Barat)
(Social Science & Business Research Network, 2/28/2018)Perkembangan teknologi informasi yang begitu pesat termasuk internet membawa dampak yang besar bagi segala aspek, tidak terkecuali perkembangan dunia bisnis dan pemasaran. Hal ini tidak aneh mengingat jumlah pengguna ... -
Analisis Permasalahan Petani Tanaman Kopi Rakyat Di Pangalengan Dengan Mengadaptasi Theory Of Change
(P3M STIE Ekuitas, 12/17/2018)Kegiatan pengabdian ini bertujuan untuk merubah mindset para petani dalam menyelesaikan suatu permasalahan sehingga dapat menambah nilai pada produk kopi rakyat ada di tanah Perum Perhutani di daerah Pangalengan. Permasalahan ... -
Analisis Proses Keputusan Pembelian Konsumen Bisnis CV. Pelangi Nusantara Purwakarta
(STIE Ekuitas, 12/18/2018)The sales product result of CV Pelangi Nusantara’s from 2012 until 2017 was fluctuated, even in 2016 tended to decrease.This problem was allegedly caused by competition and Customer Relationship Management (CRM). CV Pelangi ... -
Analisis Survei Komunikasi Pemasaran, Tingkat Kepentingan dan Kepuasan Mahasiswa STIE Ekuitas
(STIE Ekuitas, 12/18/2018)Increasingly intense competition causes a marketing analysis that considers various aspects of marketing to be carried out to improve the competitiveness of a private university. Three marketing surveys from different ... -
Analisis Tingkat Kesehatan Bank dengan Metode CAMEL pada 3 (Tiga) Bank Peraih Indonesia Banking Award (IBA) 2016
(Prodi Manajemen, STIE Ekuitas, 11/25/2017)The economic crisis that hit Indonesia at this time, one of them caused by the weakening of the Rupiah against the United States dollar (US). Bank as a supporting element of the economy should be able to show a good ... -
Analysis of the Factors that Increase Intention To Quit Employees of Commercial Banks in Bandung
(International Journal of Research Publications, 12/17/2018)Intention to quit has a negative impact on companies because of loss of productivity and cost. The purpose of this study is to determine the condition of intention to quit frontline employees of Commercial Banks in Bandung ... -
B-School’s Readiness Standards for Encountering Asean Economic Community
(American Scientific Publishers, 12/17/2018)This conceptual paper seeks to synthesize and discuss standards that b-schools should have to strengthen education quality. The standards are synthesized using the theoretical framework of symbolic-interactionism, where ... -
The Bank Bankruptcy Prediction Models Based On Financial Risk
(International Journal Of Business, Economics And Law (IJBEL), 2/22/2016)The Shocks In Banking Industry Became One Of Economy Instability Factor. Hence, Bank Has To Be Prevented From Bankrupt Condition Which Can Be Spread To Be Banking Crisis, Because Its Potentially Impact On Cost Of Bankruptcy ...
