Browsing Volume 6, No.2, November 2017 by Subject "Customer Value"

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Analisis Ekuitas Merek Wisata Kuliner berdasarkan Perspektif Wisatawan dan Pengaruhnya dalam Meningkatkan Nilai Pelanggan

Maulani, Terra Saptina; Prasetyo, Mohamad Hadi (Prodi Manajemen, STIE Ekuitas, 11/25/2017)

Bandung is the capital of West Java province which experienced very good economic growth. One of the factors that influence the growth of the economy is with the development in the rapidly growing tourism sector. The city ...