| dc.contributor.author | Hamali, Sambudi | |
| dc.contributor.author | Hidayat, Cecep | |
| dc.contributor.author | Darman | |
| dc.date.accessioned | 2017-05-27T03:14:05Z | |
| dc.date.available | 2017-05-27T03:14:05Z | |
| dc.date.issued | 5/27/2017 | |
| dc.identifier.issn | 2252-8520 | |
| dc.identifier.uri | http://repository.ekuitas.ac.id/handle/123456789/268 | |
| dc.description | Sambudi Hamali ; Cecep Hidayat ; Darman - Jurusan Manajemen, Universitas Bina Nusantara Jakarta | en_US |
| dc.description.abstract | Fashion industry is an industry that changes constantly and styles are relatively new and in the
extreme can be short-lived, therefore it offers innovative products to consumers must be
regulated effectively. This study aims to determine the influence of the dimensions of innovation
to the marketing and financial performance in small industries of knitted garments in Binong
Jati, West Java. The type of research is explanatory research. The sample are ninety small
industries. Data analysis techniques used in this study is the variance-base partial least squares
Structural Equation Modeling or PLS-SEM technique with software WarpPLS 5.0.and data
source is primary, using questionnaires. The results showed no effect on the product innovation
to marketing performance and financial performance, while process innovation, marketing
innovation and organizational innovation affect the marketing performance and financial
performance. Marketing performance impact on financial performance. Based on the results,
the small industries of knitted garments in Binong Jati, West Java need to improve the
innovation process in terms of product quality, improve the marketing innovation through
product design attractive and continue to make innovation as an organizational culture that
improve their marketing performance and financial performance. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | STIE Ekuitas | en_US |
| dc.relation.ispartofseries | JR;00048 | |
| dc.subject | Dimension of Innovation | en_US |
| dc.subject | Financial Performance | en_US |
| dc.subject | Marketing performance | en_US |
| dc.subject | Small industries of knitted garments | en_US |
| dc.title | Pengaruh Dimensi Inovasi Terhadap Kinerja Pemasaran Dan Keuangan Pada Industri Kecil Pakaian Rajutan Binong Jati Jawa Barat | en_US |
| dc.type | Article | en_US |
